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View detailsMoz is an SEO software suite for keyword research, link analysis, and site audits. One of the oldest names in SEO, it offers Keyword Explorer for finding search terms, Link Explorer for analysing backlinks, and Site Crawl for finding technical issues — plus its well-known Domain Authority metric.
Key Features
- Keyword Explorer for research and difficulty
- Link Explorer for backlink analysis
- Site Crawl for technical audits
- Domain Authority metric
- Rank tracking and reporting
- Learning resources and guides
Pricing
| Plan | Price | Details |
|---|---|---|
| Starter | $39/mo | From $39/month; core keyword, link, and audit tools. |
| Standard | $79/mo | From $79/month; more keywords, links, and rank tracking. |
| Medium | $143/mo | From $143/month; higher limits and more features. |
| Large | $299/mo | From $299/month; highest limits for agencies and large teams. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: marketers and SEOs who want keyword research, link analysis, and site audits in one suite.
Popular with: Marketers, Business Owners, Writers
Popular with: Marketers, Business Owners, Writers
How it works
The suite suits marketers and SEOs who want a reliable, easy-to-learn toolkit. Its keyword research is strong, its link data is solid, and its learning resources — including the Beginner's Guide to SEO and Whiteboard Friday — have taught a generation of marketers. It is less overwhelming than some enterprise SEO platforms.
Moz's Starter plan costs $39 per month, Standard $79 per month, Medium $143 per month, and Large $299 per month. There is a free trial but no permanent free plan. For marketers who want a trusted, approachable SEO suite, Moz remains a solid choice.
Pros and Cons
✓ Pros
- Trusted, easy-to-learn SEO suite
- Strong keyword research
- Good learning resources
- Domain Authority is widely used
✗ Cons
- Starts at $39 a month — no free plan
- Data can be less fresh than larger rivals
- Rank tracking limits on lower plans
Frequently Asked Questions
Is Moz free?
No — Moz has no free plan. Starter from $39/mo
What is Moz best for?
marketers and SEOs who want keyword research, link analysis, and site audits in one suite.
What kind of tool is Moz?
Moz is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026