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View detailsMuck Rack
PR software for finding journalists, pitching stories, and tracking coverage.
Muck Rack is PR software for finding journalists, pitching stories, and tracking coverage. It combines a media database with tools to build targeted pitch lists, send personalised emails, and monitor when your story gets picked up — plus alerts when a journalist writes about your topic.
Key Features
- Media database with accurate journalist data
- Pitch list building and email outreach
- Coverage tracking and alerts
- Journalist profiles with recent articles
- Reporting for clients and stakeholders
- Team collaboration tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Pricing | Custom | Custom pricing based on team size; contact sales for a quote. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: PR professionals who pitch journalists and track coverage every day.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform is popular with PR agencies and in-house teams because its journalist data is accurate and its pitching tools are built for the job: you can see what a journalist has written recently, what they cover, and how to reach them. Its coverage reports make it easy to show clients and bosses the results.
Muck Rack's pricing is custom and not published, so you need to contact sales for a quote. There is a free trial but no permanent free plan. For PR professionals who pitch daily, it is one of the most trusted tools in the industry.
Pros and Cons
✓ Pros
- Accurate, up-to-date journalist data
- Pitching tools built for PR work
- Good coverage tracking and alerts
- Trusted by PR agencies
✗ Cons
- Pricing is custom and not published
- No free plan — trial only
- Best value is for teams, not solo PRs
Frequently Asked Questions
Is Muck Rack free?
No — Muck Rack has no free plan. Custom pricing
What is Muck Rack best for?
PR professionals who pitch journalists and track coverage every day.
What kind of tool is Muck Rack?
Muck Rack is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026