VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsOrtto is a marketing automation and CRM that maps customer journeys visually. It combines a customer data platform, email marketing, and automation in one tool, with a visual canvas where you draw the journey — from first visit to purchase to retention — and Ortto runs it automatically.
Key Features
- Visual customer journey builder
- Built-in CRM and customer data platform
- Email and SMS campaigns
- Lead scoring and lifecycle stages
- Revenue reporting per journey
- Integrations with Salesforce, HubSpot, and Slack
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Basic journeys and CRM for a small team. |
| Professional | $99/mo | From $99/month; full journeys, scoring, and reporting. |
| Business | Check official site | Higher limits and advanced features for larger teams; see the official site for current pricing. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: B2B teams that want to see and automate the whole customer journey visually.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform is built for B2B and SaaS teams that want to understand the full journey, not just send campaigns. It tracks leads across the funnel, scores them, and triggers emails, SMS, and sales alerts based on behaviour. Its reporting shows which journeys actually drive revenue.
Ortto has a free plan for small teams getting started. The Professional plan costs $99 per month, with a Business tier for larger teams. For B2B marketers who think in journeys rather than campaigns, it is a well-designed, focused tool.
Pros and Cons
✓ Pros
- Visual journey mapping is excellent
- CRM and automation in one tool
- Good B2B lead scoring
- Free plan to start
✗ Cons
- Paid plans start at $99 a month
- Free plan is limited in contacts and features
- Smaller ecosystem than larger marketing platforms
Frequently Asked Questions
Is Ortto free?
Yes — Ortto has a free plan. Free plan; Professional from $99/mo
What is Ortto best for?
B2B teams that want to see and automate the whole customer journey visually.
What kind of tool is Ortto?
Ortto is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026