VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsPinterest Ads
Pinterest's ad platform for promoting pins to shoppers and planners.
Pinterest Ads is Pinterest's ad platform for promoting pins to shoppers and planners. It lets brands turn their pins into ads that appear in search results and home feeds, reaching people who are planning purchases — from home decor to fashion to recipes — often weeks before they buy.
Key Features
- Promoted pins and shopping ads
- Interest and keyword targeting
- Audience and retargeting tools
- Shopping ads linked to products
- Analytics on saves, clicks, and checkouts
- Catalogue and product feed support
Pricing
| Plan | Price | Details |
|---|---|---|
| Ad spend | Pay as you go | No subscription fee; you pay per click or per impression based on your budget. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: brands that want to promote pins to shoppers and planners on Pinterest.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform suits visual products and e-commerce: promoted pins blend into the feed, shopping ads link directly to products, and its targeting covers interests, keywords, and audiences. Its analytics show saves, clicks, and checkouts, so brands can see which pins drive sales.
Pinterest Ads is free to create an account — you only pay for the ads you run, typically per click or per impression, with no monthly subscription. For brands with visual products and a Pinterest audience, it is a high-intent, cost-effective ad platform.
Pros and Cons
✓ Pros
- High-intent shoppers planning purchases
- Promoted pins blend into the feed
- Good for visual products
- Cost-effective for e-commerce
✗ Cons
- Smaller audience than Meta or Google
- Best for visual products — less useful for services
- Learning curve for campaign setup
Frequently Asked Questions
Is Pinterest Ads free?
Yes — Pinterest Ads has a free plan. Free to create; pay for ad spend
What is Pinterest Ads best for?
brands that want to promote pins to shoppers and planners on Pinterest.
What kind of tool is Pinterest Ads?
Pinterest Ads is a Marketing tool on VerlumoAI.
Related Tools
AI copywriting tool for fast marketing text and workflows
View detailsFree CRM and marketing platform that grows with your business.
View detailsLast reviewed: November 2026