Salesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsRollWorks
Account-based marketing platform for targeting, advertising, and sales alignment.
RollWorks is an account-based marketing platform for targeting, advertising, and sales alignment. It helps B2B teams identify target accounts, run display and social ads to them, and alert sales when those accounts engage — all from a simpler interface than the big enterprise ABM platforms.
Key Features
- Account-based display and social advertising
- Account identification and intent data
- Sales alerts for engaged accounts
- Playbooks for common ABM campaigns
- Integrations with HubSpot and Salesforce
- Pipeline and account analytics
Pricing
| Plan | Price | Details |
|---|---|---|
| Pricing | Custom | Custom pricing based on accounts and features; contact sales for a quote. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Popular with: Marketers, Business Owners
How it works
The platform is built for mid-size B2B teams that want ABM without a huge implementation project. It integrates with HubSpot and Salesforce, uses intent data to prioritise accounts, and reports on how account engagement turns into pipeline. Its playbooks give teams a starting point for common ABM campaigns.
RollWorks is priced with custom quotes and there is no free tier. It is aimed at teams that are ready to invest in ABM but do not need the full enterprise stack. For mid-size B2B marketers, it is a focused and approachable option.
Pros and Cons
✓ Pros
- Simpler ABM than enterprise rivals
- Good HubSpot and Salesforce integrations
- Useful playbooks to start fast
- Clear account analytics
✗ Cons
- Enterprise pricing with no public plans
- Smaller feature set than larger ABM platforms
- Best value is for teams already using HubSpot or Salesforce
Frequently Asked Questions
Is RollWorks free?
No — RollWorks has no free plan. Custom pricing
What is RollWorks best for?
B2B teams that want account-based advertising without enterprise complexity.
What kind of tool is RollWorks?
RollWorks is a Marketing tool on VerlumoAI.
Related Tools
AI copywriting tool for fast marketing text and workflows
View detailsFree CRM and marketing platform that grows with your business.
View detailsLast reviewed: November 2026