VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsVWO is an A/B testing and conversion optimization platform for websites and apps. It lets teams run experiments on headlines, layouts, pricing, and flows, then measure the results with statistical confidence, without needing developers for every change. It also offers heatmaps, session recordings, funnels, and personalization.
Key Features
- A/B, multivariate, and split URL testing
- Visual editor for no-code experiments
- Heatmaps and session recordings
- Funnel analysis and goal tracking
- Audience targeting and personalization
- Experiment planning and reporting tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Custom | Custom | Pricing is quoted by the vendor; contact sales for a quote. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: marketing and product teams running serious A/B tests and personalization on high-traffic sites.
Popular with: Marketers, Developers, Business Owners
Popular with: Marketers, Developers, Business Owners
How it works
Its visual editor makes it easy to create variants, while its targeting and segmentation tools let you show different experiences to different audiences. VWO also includes a full experimentation program layer with hypotheses, test queues, and reporting for teams that run tests continuously.
VWO merged with AB Tasty in January 2026 under their parent company Wingify. Pricing is custom and quoted by the vendor, with no published prices and no permanent free plan. It suits mid-sized and enterprise teams with real testing volume; small sites should start with a simpler, cheaper testing tool.
Pros and Cons
✓ Pros
- Full experimentation platform, not just A/B tests
- Strong visual editor and targeting options
- Good for teams running tests continuously
✗ Cons
- No published pricing; every deal is a custom quote
- Merged with AB Tasty under Wingify in January 2026, so the product line is in transition
- Too expensive and complex for small sites and simple tests
Frequently Asked Questions
Is VWO free?
No — VWO has no free plan. Custom pricing — contact sales
What is VWO best for?
marketing and product teams running serious A/B tests and personalization on high-traffic sites.
What kind of tool is VWO?
VWO is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026