VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsWistia
Video hosting and marketing platform with lead capture and viewer analytics.
Wistia is a video hosting and marketing platform with lead capture and viewer analytics. It hosts your videos on a fast, customizable player, then shows you who watched, how long they stayed, and where they dropped off, with the data flowing into your CRM and marketing tools.
Key Features
- Customizable video player with branding
- Viewer analytics and engagement heatmaps
- Email capture and in-video calls to action
- A/B testing for thumbnails and videos
- Live streaming and webinar hosting
- CRM and marketing integrations
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 10 videos; core hosting and analytics. |
| Plus | $19/mo | More videos and lead capture features for small teams. |
| Pro | $79/mo | Advanced analytics, A/B testing, and integrations. |
| Advanced | $319/mo | Higher limits and advanced marketing features. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: B2B marketers who use video for lead generation and want to know exactly who watched what.
Popular with: Marketers, Video Creators, Business Owners
Popular with: Marketers, Video Creators, Business Owners
How it works
Its marketing features stand out: turnstile email capture, calls to action inside videos, A/B testing of thumbnails, and heatmaps that show engagement second by second. Wistia also offers live streaming, webinar hosting, and a recording tool for quick video creation.
Wistia has a free plan for up to 10 videos. Plus costs $19 per month, Pro costs $79 per month, Advanced costs $319 per month, and Premium is custom. It is a strong fit for B2B marketers who treat video as a lead-generation channel.
Pros and Cons
✓ Pros
- Best-in-class video marketing analytics
- Lead capture built into the player
- Clean, fast, brandable player
✗ Cons
- Paid plans start at $19 per month, so serious use is not free
- Free plan is limited to 10 videos
- More expensive than YouTube or Vimeo for simple hosting
Frequently Asked Questions
Is Wistia free?
Yes — Wistia has a free plan. Free for 10 videos; Plus $19/mo
What is Wistia best for?
B2B marketers who use video for lead generation and want to know exactly who watched what.
What kind of tool is Wistia?
Wistia is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026