Salesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsX Ads
X advertising platform for promoted posts, trends, and audience targeting.
X Ads is the X advertising platform for promoted posts, trends, and audience targeting. It lets brands promote posts, accounts, and trends to X users, targeting by interests, keywords, followers of specific accounts, and custom audiences built from customer lists.
Key Features
- Promoted posts, accounts, and trends
- Targeting by interests and keywords
- Follower targeting for competitors
- Custom audiences from customer lists
- Real-time campaign analytics
- Conversion tracking
Pricing
| Plan | Price | Details |
|---|---|---|
| Ad spend | Pay as you go | No subscription fee; you pay per engagement or per impression based on your budget. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Popular with: Marketers, Business Owners
How it works
The platform suits brands that want to join real-time conversations: product launches, events, and cultural moments where X users are already talking. Its targeting by keyword and by followers of competitors makes it useful for reaching a specific niche, and its analytics track engagement and conversions.
X Ads is free to create an account — you only pay for the ads you run, typically per engagement or per impression, with no monthly subscription. For brands with an active X presence and a clear audience, it is a useful channel for timely, conversation-driven advertising.
Pros and Cons
✓ Pros
- Good for real-time, event-driven ads
- Precise follower and keyword targeting
- Promoted trends drive visibility
- No subscription fee
✗ Cons
- Audience is smaller than Meta or Google
- Ad performance varies by topic and timing
- Brand safety needs careful targeting
Frequently Asked Questions
Is X Ads free?
Yes — X Ads has a free plan. Free to create; pay for ad spend
What is X Ads best for?
brands that want to reach engaged audiences with promoted posts and trends.
What kind of tool is X Ads?
X Ads is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026