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View detailsYotpo is an ecommerce marketing platform for reviews, loyalty, and SMS campaigns. It collects product reviews with photos and videos, runs loyalty and referral programs, and sends SMS and email campaigns, all connected to your store's order data so you can see what actually drives repeat purchases.
Key Features
- Product reviews with photos and videos
- Loyalty and referral programs
- SMS and email marketing campaigns
- Google Shopping review syndication
- AI review analysis and insights
- Shopify, WooCommerce, and Klaviyo integrations
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 50 orders per month; basic reviews features. |
| Starter | From $15/mo | From $15/mo, $89/mo at up to 500 orders; priced by volume. |
| Pro | From $119/mo | From $119/mo; adds advanced features, priced by volume. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: Shopify and ecommerce brands that want reviews, loyalty, and SMS marketing from one vendor.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
Its reviews product includes on-site widgets, Google Shopping syndication, and AI-powered review analysis, while its loyalty product offers points, VIP tiers, and referrals. Yotpo integrates deeply with Shopify, WooCommerce, and Klaviyo, making it a popular all-in-one choice for growing ecommerce brands.
Yotpo has a free plan for up to 50 orders per month. Starter starts from $15 per month and covers up to 500 orders at $89 per month, while Pro starts from $119 per month, with prices rising by order volume. Loyalty is priced separately. It suits stores that want reviews and loyalty from one vendor.
Pros and Cons
✓ Pros
- Reviews, loyalty, and SMS in one platform
- Deep Shopify and Klaviyo integration
- Good Google Shopping syndication
✗ Cons
- Pricing scales with order volume, so costs rise as you grow
- Reviews and loyalty are sold as separate products
- Can get expensive at scale compared with single-purpose tools
Frequently Asked Questions
Is Yotpo free?
Yes — Yotpo has a free plan. Free up to 50 orders/mo; Starter from $15/mo
What is Yotpo best for?
Shopify and ecommerce brands that want reviews, loyalty, and SMS marketing from one vendor.
What kind of tool is Yotpo?
Yotpo is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026