Salesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsZoomInfo
B2B database and go-to-market platform for finding and engaging buyers.
ZoomInfo is a B2B database and go-to-market platform for finding and engaging buyers. It holds detailed data on millions of companies and contacts — job titles, emails, phone numbers, technologies used, and buying signals — and pairs it with tools for prospecting, outreach, and sales intelligence.
Key Features
- B2B database with millions of contacts
- Buying intent and signal data
- Org charts and decision-maker mapping
- Prospecting and outreach tools
- Integrations with Salesforce and HubSpot
- Data enrichment and cleaning
Pricing
| Plan | Price | Details |
|---|---|---|
| Enterprise | Custom | Custom pricing based on users and data needs; contact sales for a quote. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Popular with: Marketers, Business Owners
How it works
The platform is built for large sales and marketing teams that need accurate data at scale. Its intent data shows which companies are researching your product category, its org charts map decision-makers, and its integrations feed the data into Salesforce, HubSpot, and other tools. It is one of the most comprehensive B2B data platforms available.
ZoomInfo is priced with custom quotes and there is no free tier. It is an enterprise investment, typically sold as an annual contract. For large teams that live on outbound sales, it is the industry standard; smaller teams will find cheaper alternatives.
Pros and Cons
✓ Pros
- Largest, most detailed B2B database
- Strong intent and signal data
- Good Salesforce and HubSpot integrations
- Industry standard for outbound sales
✗ Cons
- Enterprise pricing with no public plans
- Contracts are expensive and long-term
- Implementation takes time and training
Frequently Asked Questions
Is ZoomInfo free?
No — ZoomInfo has no free plan. Custom enterprise pricing
What is ZoomInfo best for?
large sales teams that need deep B2B data and go-to-market intelligence.
What kind of tool is ZoomInfo?
ZoomInfo is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026