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View detailsAhrefs
SEO toolset with a leading backlink index, keyword data, and AI visibility tracking.
Ahrefs is one of the most trusted SEO toolsets, built around its own web crawler and backlink index. It covers keyword research, rank tracking, site audits, content exploration, and competitor analysis, with data that many SEOs consider the most accurate in the industry. Its newer AI features include prompt tracking that shows how your brand appears in AI search results.
The platform is used by freelancers, in-house teams, and agencies. The main plans are Lite at $129 a month, Standard at $249 a month, and Advanced at $449 a month, with a smaller Starter plan at $29 a month for very light use. Annual billing saves up to 17%, though the annual figures are not shown clearly on the pricing page, so confirm them before buying.
Ahrefs has no free plan for its main product, though it offers a limited free Webmaster Tools product for site owners. There is also no free trial. It is expensive, but for serious link building and keyword research, its data quality is the reason most professionals choose it.
Key Features
- Backlink index with one of the largest crawled databases
- Keyword Explorer with accurate search-volume data
- Rank tracking and site audits
- Content Explorer to find popular content in any niche
- Competitor analysis for keywords and links
- AI prompt tracking for brand visibility in AI search
Pricing
| Plan | Price | Details |
|---|---|---|
| Starter | $29/mo | Monthly billing only. 200 credits a month, 1 project, and basic keyword data. |
| Lite | $107.50/mo annual | $129 per month on monthly billing. 5 projects, 750 tracked keywords, and 1,000 credits a month. |
| Standard | $207.50/mo annual | $249 per month on monthly billing. 20 projects, 2,000 keywords, and unlimited credits. |
| Advanced | $374.17/mo annual | $449 per month on monthly billing. 50 projects, 5,000 keywords, and deeper audit controls. |
| Enterprise | $1,499/mo | $1,499 per month on an annual commitment. Custom limits, SSO, and audit logs. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: SEO professionals and agencies that need reliable backlink and keyword data.
Popular with: Marketers, Business Owners, Writers
Popular with: Marketers, Business Owners, Writers
Pros and Cons
✓ Pros
- Backlink data is among the most accurate available
- Clean interface that is easy to learn
- Content Explorer is excellent for research
- Strong rank tracking and site audit tools
✗ Cons
- No free plan for the main product
- Expensive for beginners and small sites
- Annual prices are not shown clearly on the pricing page
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