VerlumoAIAI content optimiser that scores your articles against Google's top pages.
View detailsFrase is an AI SEO content tool that researches the top results for a keyword, builds a brief, and helps you write an article that covers what Google already rewards. It analyses the SERP, extracts the questions people ask, and scores your draft against competitors as you write.
It is cheaper than Surfer SEO and simpler to learn, which makes it a good fit for solo writers and small teams. The free plan covers 1 article a month, Solo at $15 a month covers 4 articles, and Basic at $45 covers 30 articles with more team seats and AI writing credits.
Frase's AI writer can draft sections quickly, but the output still needs a human edit for accuracy and voice. Used as a research and optimisation tool rather than a fully automatic writer, it is one of the best-value SEO tools for small publishers.
Key Features
- SERP analysis and content briefs
- AI writing assistant
- Content scoring against competitors
- Questions people ask, from Google
- Outline builder
- Google Docs integration
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | 1 article a month with basic briefs and scoring. |
| Solo | $15/mo | 4 articles a month with AI writing and full briefs. |
| Basic | $45/mo | 30 articles a month with more seats and AI credits. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: content writers who need SEO briefs and AI drafts on a small budget.
Popular with: Writers, Marketers, Business Owners
Popular with: Writers, Marketers, Business Owners
Pros and Cons
✓ Pros
- Cheap entry at $15 a month
- Fast, clear SEO briefs
- Good for solo writers
- Free plan to test the workflow
✗ Cons
- Free plan allows only 1 article a month
- Smaller feature set than Surfer SEO
- AI writer needs editing for quality
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