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View detailsSemrush
All-in-one SEO and marketing platform with keyword, backlink, and AI visibility tools.
Semrush is one of the biggest all-in-one SEO and marketing platforms. It covers keyword research, rank tracking, site audits, backlink analysis, competitor research, content marketing, and advertising research, with one of the largest keyword databases in the industry. Its AI tools include an AI Visibility toolkit that tracks how your brand appears in AI search results and chatbots.
The platform is built for professionals: freelancers, in-house SEO teams, and agencies that manage many sites. The classic plans are Pro at $139.95 a month, Guru at $249.95 a month, and Business at $499.95 a month, with about 17% off on annual billing. Semrush has also launched a newer lineup under the Semrush One name, with AI-search-focused bundles, so check which lineup fits your work before buying.
Status note: Adobe announced its acquisition of Semrush in November 2025 and completed the deal in April 2026, so the product now sits inside Adobe's marketing portfolio. There is no free plan — new users get a 7-day free trial. Semrush is expensive, but for serious SEO work it is one of the most complete tools available.
Key Features
- Keyword research with one of the largest databases
- Rank tracking and site audits
- Backlink analysis and link-building tools
- Competitor research across SEO, ads, and content
- AI Visibility toolkit for AI search results
- Content marketing and SEO writing tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Pro | $117.33/mo annual | $139.95 per month on monthly billing. 5 projects, 500 keywords tracked daily. |
| Guru | $208.33/mo annual | $249.95 per month on monthly billing. 15 projects, 1,500 keywords, content marketing tools, and historical data. |
| Business | $416.66/mo annual | $499.95 per month on monthly billing. 40 projects, 5,000 keywords, API access, and white-label reports. |
| Enterprise | Custom | Custom pricing for large teams and enterprises. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: SEO professionals and agencies that need deep keyword, backlink, and competitor data.
Popular with: Marketers, Business Owners, Writers
Popular with: Marketers, Business Owners, Writers
Pros and Cons
✓ Pros
- Most complete SEO toolkit in one platform
- Huge keyword and backlink databases
- AI Visibility tracking for AI search
- Strong competitor research across channels
✗ Cons
- Expensive — no free plan, only a 7-day trial
- Every plan includes just one user seat; extra seats cost more
- The new Semrush One lineup can confuse buyers
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