Gong

Gong is a revenue intelligence platform that records and analyzes sales calls with AI transcription. It captures calls from Zoom, Teams, and phone systems, transcribes them, and analyzes what was said to surface deal risks, coaching opportunities, and patterns in winning deals. It is one of the most widely used conversation intelligence tools in B2B sales.

Key Features

• AI transcription of sales calls
• Conversation analytics and deal insights
• Coaching tools with real call examples
• CRM integration and forecasting
• Talk-time and objection tracking
• Works with Zoom, Teams, and phone systems

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

Beyond transcription, Gong tracks talk time, questions, objections, and next steps, and it connects to your CRM so deal data stays in sync. Managers use it to coach reps with real call examples, and leaders use it to forecast deals based on what is actually happening in conversations.

Gong is built for sales organizations that run many calls a week and want data on what works. It is not a general transcription tool, and its enterprise pricing puts it out of reach for small teams. If you run a sales team and want to know why deals are won or lost, Gong is the standard choice.

Pros and Cons

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