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View detailsGoogle Analytics
Free analytics platform for tracking website traffic and user behaviour.
Google Analytics is a free analytics platform for tracking website traffic and user behaviour. It shows where visitors come from, what they do on your site, and whether they convert, with reports for acquisition, engagement, and ecommerce.
Key Features
- Website traffic and user reports
- Acquisition and engagement data
- Conversion and ecommerce tracking
- Real-time visitor data
- Integration with Search Console and Ads
- Free for every website owner
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Full analytics for most sites, free forever. Analytics 360 is a paid enterprise version. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: every website owner who wants free, detailed data on traffic and user behaviour.
Popular with: Marketers, Business Owners, Developers
Popular with: Marketers, Business Owners, Developers
How it works
The current version, GA4, is event-based and built for a privacy-first web. It integrates with Search Console, Ads, and other Google tools, and it is the default analytics choice for most websites.
Google Analytics suits every website owner, from a blogger to a large business. It is free, powerful, and widely supported, though the learning curve is real and the reports take time to understand.
Pros and Cons
✓ Pros
- Free and very powerful
- Industry-standard analytics
- Integrates with Google tools
- Works for any site size
✗ Cons
- Steep learning curve for beginners
- Data is sampled on large sites
- Privacy rules limit some tracking
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View detailsLast reviewed: November 2026