AI content optimiser that scores your articles against Google's top pages.
View detailsWordStream is an online advertising and SEO platform for small business marketing. It started as a PPC tool for Google Ads and Facebook Ads, helping small businesses manage campaigns, find keywords, and improve ad performance without an agency.
Key Features
- Google Ads and Facebook Ads management
- Keyword research tools
- Free website grader
- PPC performance recommendations
- Ad campaign optimisation
- Managed service option
Pricing
| Plan | Price | Details |
|---|---|---|
| Pricing | Check official site | See the official site for current plans. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Popular with: Marketers, Business Owners
How it works
The platform also includes SEO tools, including a free keyword tool and a website grader, plus a managed service for businesses that want help. It is aimed at small businesses that advertise online and want guidance, not just data.
WordStream suits small business owners and marketers who run ads and want a simple, guided tool. It is less deep than a specialist SEO suite, but for PPC management and basic SEO, it is a practical choice.
Pros and Cons
✓ Pros
- Good for small business PPC
- Guided recommendations, not just data
- Free tools for keyword research
- Managed service available
✗ Cons
- Pricing details are not published on a public page
- Less deep than specialist SEO suites
- Some features are US-focused
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View detailsLast reviewed: November 2026